What to Know About Investment Market Research for Property

Understanding investment market research helps Western Australian property investors make informed decisions and build wealth through strategic property choices.

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Understanding Investment Market Research

Property investment can be one of the most rewarding ways to build wealth, but success depends heavily on understanding your market. Investment market research involves analysing property trends, rental yields, vacancy rates, and economic indicators to identify opportunities that align with your property investment strategy.

For property investors across Western Australia, thorough market research forms the foundation of sound investment decisions. Whether you're buying an investment property for the first time or looking to expand your portfolio, knowing what to look for in your research can mean the difference between positive cash flow and financial strain.

Key Elements of Investment Market Research

When conducting market research for your property investment, several critical factors deserve your attention:

Location Analysis

Location remains one of the most important factors affecting property values and rental income. Research suburbs with strong infrastructure, employment opportunities, schools, and transport links. Areas showing population growth often indicate increasing housing demand.

Vacancy Rate Assessment

The vacancy rate tells you how difficult it might be to find tenants. Lower vacancy rates typically mean stronger rental demand, which translates to more consistent passive income. Western Australia experiences varying vacancy rates across different regions, making this metric particularly important for local investors.

Rental Yield Calculations

Rental yield compares your annual rental income against the property's purchase price. This percentage helps you understand whether a property will generate sufficient cash flow. Properties with higher rental yields may offset higher interest rates or other investment property finance costs.

Capital Growth Potential

While rental income provides immediate returns, capital growth builds long-term wealth. Research historical price trends, planned infrastructure developments, and rezoning proposals that could affect future property values.

Financial Considerations for Property Investors

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Understanding your borrowing capacity and the various investment loan options available will help you maximise your purchasing power. When researching investment property finance, consider these financial elements:

Investment Loan Products and Features

Different investment loan products suit different strategies. Interest only investment loans can help with cash flow management, allowing you to pay only the interest component while building equity through capital growth. Principal and interest loans reduce your loan amount over time, building equity faster but with higher repayments.

Variable rate loans offer flexibility with redraw facilities and offset accounts, while fixed rate loans provide certainty with locked-in investor interest rates for set periods. Many investors combine both approaches using split loans.

Loan to Value Ratio Considerations

Your loan to value ratio (LVR) determines how much deposit you'll need. Higher LVRs may require Lenders Mortgage Insurance (LMI), which protects the lender if you default. However, some lenders offer specific investment loan features that can help minimise or avoid LMI costs.

If you already own property, you might leverage equity from your existing home to fund your investor deposit, reducing the need for cash savings while accessing better investor interest rates.

Tax Benefits and Deductions

Property investment offers numerous tax advantages. Understanding claimable expenses helps maximise tax deductions, improving your investment's overall returns. These may include:

  • Interest payments on your investment loan amount
  • Property management fees and body corporate charges
  • Maintenance and repair costs
  • Depreciation on the building and fixtures
  • Stamp duty (which can be claimed over several years)
  • Insurance premiums

Negative gearing benefits allow you to offset investment property losses against your taxable income. While this means your property costs more to hold than it generates in rental income, the tax benefits combined with capital growth can still deliver strong long-term returns.

Calculating Investment Loan Repayments

Before committing to buying an investment property, accurately calculating investment loan repayments ensures you understand your financial commitment. Consider:

Interest Rate Environment

Both variable interest rate and fixed interest rate options affect your repayments differently. Variable rates fluctuate with market conditions, while fixed rates remain constant for the agreed term. Many investors research current investor deposit requirements and interest rate discounts available through mortgage brokers who can access investment loan options from banks and lenders across Australia.

Rental Income Projections

Be realistic when estimating rental returns. Factor in potential vacancy periods, property management fees (typically 7-8% of rental income), and maintenance costs. Your need for rental income to cover repayments will depend on your overall property investment strategy and whether you're pursuing positive or negative gearing.

Investment Property Finance Strategies

Portfolio Growth Approach

Many successful investors use equity release strategies to fund portfolio growth. As your properties increase in value, you can leverage equity to access additional investment loan options without selling existing assets. This approach accelerates wealth building through property while maintaining your rental income streams.

Refinancing for Better Terms

Regularly reviewing your investment loan refinance options ensures you're receiving competitive investment property rates. As your equity increases and your loan amount decreases, you may qualify for rate discounts or better investment loan features. An investment loan refinance might also allow you to access equity for further investments or switch between interest only and principal and interest structures as your circumstances change.

Working with Property Investment Professionals

Successful property investors rarely work alone. Building a team of professionals enhances your market research and decision-making:

  • Mortgage brokers who specialise in investment loans can access investment loan options from multiple lenders, securing better investor interest rates and suitable investment loan products for your situation
  • Property managers provide insights into local rental markets, vacancy rates, and rental income potential
  • Accountants help structure your investments to maximise tax deductions and negative gearing benefits
  • Buyers' agents offer market expertise and access to off-market opportunities

These professionals understand the nuances of investment property finance and can guide you through the investment loan application process while helping you avoid costly mistakes.

Making Your Investment Decision

Once you've completed your market research, compiled your financial analysis, and consulted with professionals, you'll be positioned to make informed investment decisions. Remember that property investment should align with your broader financial goals, whether that's generating passive income, achieving financial freedom, or building wealth property for retirement.

The right property investment strategy varies for each investor based on age, income, risk tolerance, and objectives. Some investors prioritise high rental yields for immediate cash flow, while others focus on capital growth potential in emerging suburbs.

Whether you're considering buying your first investment property or expanding your property portfolio, thorough investment market research combined with appropriate investment loan products sets the foundation for long-term success.

Call one of our team or book an appointment at a time that works for you to discuss your investment property finance options and how we can help you access investment loan options from banks and lenders across Australia.


Ready to get started?

Book a chat with a Finance & Mortgage Broker at Simple Lending today.